Successful resort management requires specialized expertise. Stand Rock Hospitality is a results-driven, highly qualified hotel management company. We specialize in operational excellence in very competitive markets, driving revenue growth through operational excellence, delivering unique and compelling marketing, and increasing incremental revenues. We manage a diverse portfolio of hotel and resort properties, ranging from independent hotels and resorts to internationally recognized branded hotels. Our diligent approach to strategy is layered with experienced implementation, assuring excellence in every aspect of hotel and resort management including staffing, cost control, facility maintenance and revenue generation and enhancement.


At Stand Rock Hospitality, we pride ourselves on being an extension of your team. Hospitality is our passion and we thrive on building and maintaining a valuable asset while delivering a strong financial performance. Our team will engage a thorough assessment of your property. We provide corporate and regional level support of operations, including food and beverage, housekeeping, guest services, property maintenance and aquatic safety and training. Through our operational services we offer hands-on expertise to ensure your property is running prudently, positioning for growth and providing maximum profitability.

Central Reservations

Stand Rock Hospitality’s corporate office and call center is based in Wisconsin Dells. There are a number of touch points guests receive before they even step foot in your property. One of these touch points is through our central reservations. Our highly trained team will serve as your brand ambassadors and support your property by answering questions, educating guests of on-site amenities, and, ultimately, booking reservations and driving revenue through our call center.

Human Resources

In an industry that relies heavily on customer service, Stand Rock Hospitality believes in hiring the best candidates to represent your property. We will manage the HR functions of your property with professionalism, confidentiality and empathy. This includes employee relations, payroll, benefits, property liability insurance and government reporting and compliance. We know how to create a positive work environment, hire the best candidates, and hold them to optimal standards.


Stand Rock Hospitality will provide a financial advantage to your purchasing process for Furniture, Fixtures and Equipment (FF&E) and Operating Supplies and Equipment (OS&E). Our industry experience combined with our vendor relationships will leverage competitive pricing for you, from independent boutique hotels and 1,000-plus room resorts to internationally franchised properties.

Marketing, Sales & Public Relations

We will create a strategic marketing plan designed to increase sales and revenue for your property. From introducing a new property to providing a fresh approach on a mature property, our goal is the same: To create brand loyalty and increase revenue. We specialize in both franchise hotel marketing with brand standards to waterpark resorts with independently branded marketing. We also understand the power of PR. That is why we have established a relationship with a team of marketing and public relations professionals whose background is in launching and maintaining well-known hospitality brands across the country. They are experienced in developing and executing results-oriented plans that gain awareness and positive media traction. Together, we will work closely with you to identify a targeted approach to ensure the public relations plan aligns with your objectives and the unique needs of your property.

Stand Rock Hospitality

Stand Rock Hospitality