Founded in 2007 and headquartered in Wisconsin Dells, WI, the “Waterpark Capital of the World,” Stand Rock Hospitality is a leading development and management company in the waterpark segment, with a diverse portfolio that includes full and limited-service franchised hotel brands.

Stand Rock Hospitality’s strategic corporate team leverages unparalleled expertise to provide hotel management services, hotel development services, hotel renovation and construction management services and hotel receivership services. Our properties and entertainment venues are often a favorite among guests in competitive markets, in turn appealing to an even wider spectrum audience including investors and partners.

 

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What is Stand Rock? Thousands of years ago a catastrophic flood carved gorges and rock formations into the sandstone of what we now call Wisconsin Dells, the most recognizable notably named Stand Rock. We feel the name Stand Rock presents a strong, durable image and that it leverages an association with this remarkable formation, advancing a perception of history, authenticity and longevity for tomorrow.

 

 

 

Stand Rock Hospitality

Stand Rock Hospitality