An Industry Leader

Stand Rock Hospitality is a leading hotel and hospitality development and management company, who specialize in independently branded and franchised hotels, luxury resorts, indoor and outdoor waterpark resorts, golf clubs, restaurants, conference centers, retail and family entertainment venues across the U.S.

What is Stand Rock?

Thousands of years ago a catastrophic flood carved gorges and rock formations into the sandstone of what we now call Wisconsin Dells, the most recognizable notably named Stand Rock. We feel the name Stand Rock presents a strong, durable image and that it leverages an association with this remarkable formation, advancing a perception of history, authenticity and longevity for tomorrow.

Featured Properties

Wilderness Hotel & Golf Resort

Wisconsin Dells, WI

Wilderness at the Smokies

Smoky Mountains, TN

Camelback Lodge & Indoor Waterpark

The Poconos Mountains, PA

Stand Rock Hospitality

Stand Rock Hospitality