Tim Gantz, Pat Helland, Pete Helland Jr., Tim Lucke
Left to right: Tim Gantz, Pat Helland, Pete Helland Jr., Tim Lucke

Stand Rock Hospitality’s management team is comprised of savvy entrepreneurs and industry experts.

At the core of the Stand Rock Hospitality team is a group with decades of combined experienced, comprised of experts from all hotel development and management disciplines.


Pete Helland Jr. Managing Partner

Pete Helland, Jr., Managing Partner of Stand Rock Hospitality, has 32 years of experience in the tourism, hospitality and entertainment industry. He co-founded the Wilderness Hotel and Golf Resort in Wisconsin Dells in 1994 which today is now known as the largest indoor waterpark resort in the U.S. He served as the resort’s first general manager, provided oversight for all development phases of the property, and currently serves on its Board of Directors. He is also the Managing Partner of the popular Wilderness at the Smokies property in Eastern Tennessee which opened in 2008. Prior to starting the Wilderness, Mr. Helland was appointed by Governor Tommy Thompson to work in the Department of Administration’s Finance Department. Mr. Helland graduated from Yale University in 1988 and earned an MBA in Real Estate from the University of Wisconsin School of Business in 1994. He currently is serving his second term on the State of Wisconsin Governor’s Council on Tourism after being appointed by Governor Scott Walker.

Pat Helland Partner

Mr. Helland, Partner of Stand Rock Hospitality, has over 30 years of experience in the tourism and hospitality industry. In his role, Mr. Helland is involved in the overall successful operations of all Stand Rock Hospitality owned and/or managed hotel, resort and entertainment properties. By the age of 29, Mr. Helland had co-developed and operated the successful Dells enterprise, Crazy King Ludwig’s Adventure Park. Additionally, he helped develop and manage his family’s attractions, Pirates Cove Adventure Golf and Riverview Boat Line. Mr. Helland is very active in the community and has served six years on the Board of Directors of the Wisconsin Dells Visitor and Convention Bureau. Mr. Helland graduated from Colorado State University with a Bachelor of Science degree in construction management.

Tim Lucke Partner

Tim Lucke brings more than 15 years of experience in tourism and hospitality development and business administration to his role as a Partner of Stand Rock Hospitality. He is involved in the successful operations, acquisitions, expansion and development for the company’s portfolio of owned and/or managed hotel and waterpark resort properties and personally oversaw the on-site construction of the entire Wilderness at the Smokies project. He is a graduate from the University of Nevada-Las Vegas’ William F. Harrah College of Hotel Administration.

Tim Gantz Partner

Tim Gantz, Partner of Stand Rock Hospitality, has more than 30 years of hands-on experience in the tourism industry and several family businesses. Notably, Mr. Gantz served 18 years as the owner of America’s largest outdoor public admission waterpark, Noah’s Ark, before selling the company to Palace Entertainment in 2012. In his role, Mr. Gantz oversees operations, expansion and development for Stand Rock Hospitality’s portfolio of owned and/or managed hotel and resort properties. He formerly served as Chairman and was on the Board of Directors of the World Waterpark Association and was recently inducted into the World Waterpark Association’s Hall of Fame.


Josef Haas Executive Vice President & COO

Josef was born and educated in Vienna, Austria in the hotel and hospitality industry. Subsequently, has held Food and Beverage and Senior Managerial positions throughout prestigious properties, spanning from Bermuda to the U.S., including Hawaii and Japan. After an extensive career worldwide with renowned Hotel/Resort four star and five diamond properties, he has proudly joined the Kalahari Resort organization in 2002 as General Manager and Chief Operating Office from May 2007 – 2013. His Career has guided him through three Continents and six Countries. 

During his career, he has been a key Executive in charge of opening 4 new properties, managing the process from pre-construction through the Grand Opening and responsible for all staffing, marketing, competitive positioning and beyond. Condominium and Homeowner Association’s played a major role in the Managerial responsibilities. 

As a seasoned Hotelier in Food and Beverage, Marketing and overall Management, Josef holds degrees from Wien Hotel College, Vienna, Austria in Hospitality Management, Holiday Inn University and obtained his CHA certification from American Hotel Association. 

Russell Archuleta General Manager - Wilderness at the Smokies

Russell Archuleta brings more than 30 years of experience in the hospitality and tourism industry to Stand Rock Hospitality. Mr. Archuleta serves as General Manager of the 712-room Wilderness at the Smokies and is responsible for the property’s overall operational and financial performance. He is also involved in the regional implementation of programs and managing daily operations to ensure an optimal level of service, quality and brand alliance. Prior to joining Stand Rock Hospitality, Mr. Archuleta was the Director of Resort Operations for S&L Hospitality, and helped roll out and oversee the operations for several franchise hotel properties and independent indoor waterpark resorts including KeyLime Cove in the greater Chicago market. He has held several General Manager positions within Marriott, and at Great Wolf Lodge in Kansas City, KS. And The Elms Resort and Spa in MO. Mr. Archuleta holds a degree in Business Administration from the University of New Mexico.

Emilio Fabico General Manager - Camelback Lodge

Emilio Fabico has been appointed General Manager of Camelback Lodge & Aquatopia Indoor Waterpark. Emilio is responsible for the overall successful operation of the 453-Suite Lodge and the 125,000 square foot indoor waterpark.  His experience and background in the hospitality industry and theme park industries is extensive, spanning more than 30 years. Most recently, Emilio spent six years as general manager for Disney’s Epcot in Orlando, FL. Prior to his career with Disney, he held leadership roles at resort and hotel properties in Kansas, Chicago and Atlanta. 

Emilio holds a master’s of business administration from Rollins College, Winter Park, FL, adn a bachelor of science in hotel/restaurant and club administration from Washington State University. 

Jon Regnerus Director of Development

Jon Regnerus, director of development for Stand Rock Hospitality, has more than 10 years in development and construction management experience, including over $400 million in Wilderness Resort related developments. Mr. Regnerus has a Bachelor of Science degree in Construction Management from the Milwaukee School of Engineering and has worked for multiple General Contractors on projects throughout the U.S.

Jeffrey Lococo Director of Product Development

Jeffrey Lococo brings nearly 40 years of waterpark, entertainment and hospitality experience to Stand Rock Hospitality. In his current role, he assists in the procurement and the short and long-term planning and strategic direction of new hotel and resort properties. Prior to joining Stand Rock Hospitality, Mr. Lococo was the owner and operator of The Lococo Company, a successful resort, waterpark and entertainment consulting business that specialized in conceptual and product development, branding, operations and marketing. Prior roles including Corporate V.P of Resort Operations for Great Wolf Resorts; and served as General Manager for various parks with Six Flags, Inc.; and Funtime Inc. Mr. Lococo has a BS degree in Business from Wittenberg University in Springfield, Ohio.

TJ VanWie Director of Finance

TJ VanWie serves as the Director of Finance for Stand Rock Hospitality and has more than 16 years of experience working in finance and accounting. In his current role, he oversees five properties in Wisconsin and two in Tennessee, including Wilderness at the Smokies. Prior experience includes controller for Great Wolf Lodge and supervisor accountant for Grant Thorton. Mr. VanWie received his Bachelors degree in Accounting and Finance from the University of Platteville.

Ryan Klongland Director of Revenue Management

Ryan Klongland serves as the Director of Revenue for Stand Rock Hospitality and is responsible for revenue management and call center operations. He has more than 12 years of experience in the hospitality and tourism industry and has held several management positions within the Stand Rock Hospitality portfolio of owned and/or managed hotels including Operations Manager, Revenue Manager and Director of Revenue Management. Mr. Klongland graduated with a degree in Business Administration from Edgewood College in Madison, WI.

Joe Schmitz Director of Waterpark Development

Joe Schmitz has more than 20 years of experience in the waterpark industry. In his current role as Director of Waterpark Development, Mr. Schmitz is involved the development and construction of new indoor and outdoor waterparks, as well as refurbishing existing attractions at Stand Rock Hospitality owned and/or operated properties. Prior to joining Stand Rock Hospitality in 2006, Mr. Schmitz was the Corporate Director of Aquatics for Great Wolf Resorts. He holds a degree in economics from the University of Iowa.

Jeremy Droeszler Project Executive

Jeremy Droeszler, Project Executive for Stand Rock Hospitality, provides strategic direction and management for hotel development and expansion projects for the companies portfolio of properties. He has more than 15 years of experience in development and construction project management, including JD McCormick; Tri-North Builders; Horizon Construction; Tricon Construction Group; and Spring Valley Construction. Droeszler holds a Bachelors of Science degree in Industrial Technology Management from UW-Platteville.

Stephanie Geary Revenue Manager

Stephanie Geary brings more than 10 years of experience in the hospitality industry to her role as Reservations and Revenue Manager at Stand Rock Hospitality. Ms. Geary is part of the opening team and oversees the call center and is involved in revenue management for several hotels and resorts in the Stand Rock Hospitality portfolio of owned and/or managed properties.

Josh Bahe Marketing Manager

Josh Bahe serves as the Reservations, Marketing and Operational Start-up Manager for several hotels and indoor waterparks within the Stand Rock Hospitality portfolio. Mr. Bahe brings more than 12 years of experience in the hospitality and tourism industry to his role and has held several positions within the company including Operations Manager, Quality Assurance Manager, Resort Attendant Manager and Front Desk Manager. Mr. Bahe holds a Bachelor degree from the College of Letters & Science at University of Wisconsin-Milwaukee.

Andrea Borota Executive Assistant

Andrea Borata has worked in administration and hotel development for Stand Rock Hospitality owned and/or managed properties for 16 years. In her role she is responsible for managing accounts payables and receivables for ten assets within the Stand Rock Hospitality property portfolio, assembling and submitting construction draws, managing daily reporting for reservations, and managing all administrative duties. She holds an associate’s degree in finance from Madison Area Technical College.

Stand Rock Hospitality

Stand Rock Hospitality